UI/UX Design

Your Digital Products Deserve Beautiful And Engaging Interfaces That Can Deliver Excellent Digital Experiences



Your users will be happier when your designs are prettier

UI stands for “user interface design” while UX design refers to the term “user experience design”. UI and UX are two distinct facets of web design, yet they work hand-in-hand. While UI focuses on your design interface and how a user interacts with it, UX emphasizes users experience as they use your product or service. Both elements are crucial to a product and work closely together.

The user interface is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations and every single micro-interaction. Any sort of visual element, interaction, or animation must all be designed. UI tools give designers what they need to design accurate hi-fi wireframes, mockups, and prototypes and render minimally viable products. They represent the nuts and bolts of a design, communicating its functionality.

A user’s experience of the app is determined by how they interact with it. User experience is determined by how easy or difficult it is to interact with the user interface elements that the UI designers have created. For example, is the experience smooth and intuitive or clunky and confusing? Does navigating the app feel logical or does it feel arbitrary? Does interacting with the app give people the sense that they’re efficiently accomplishing the tasks they set out to achieve or does it feel like a struggle? UX tools focus on the user and how they’ll experience the content. UX tools are about helping a designer paint the broader picture of how content and organization will affect experience.