Share Your Story With The World Through A Compelling Brand Video That Captures Your Unique Vision
Showing is better than telling. Communicate your passion, ingenuity, and expertise to your audience with the power of video content and stand out in the crowded marketplace
Videography is basically capturing videos or moving images using electronic media such as digital camera or camcorder, with the resulting captured video being stored in a digital storage such as a tape; modern cameras save video onto hard drives, solid state drives or flash storage. Videography is the process of the production of videos from conception to the final product, generally in a small scale ranging from a team of a few individuals to a single person who does everything from shooting the video to setting and editing. It also involves the art and process of shooting video in a way that elicits a desired effect on the viewer.
The arrival of computers and the Internet created a global environment where videography covered many more fields than just shooting video with a camera, including digital animation (such as Flash), gaming, web streaming, video blogging, still slideshows, remote sensing, spatial imaging, medical imaging, security camera imaging, and in general the production of most bitmap- and vector-based assets. Nowadays, any video work could be called videography, whereas commercial motion picture production would be called cinematography.
A videographer is a person who works in the field of videography and/or video production. So, a videographer may be the person shooting the video, as the camera person, or the person in charge of the production of the video. As the field progresses, videographers may produce their assets entirely on a computer without ever involving an imaging device, using software-driven solutions.
Below are the few different styles of video and when to use them:
Live action video – It is a recording of either still or moving objects. It’s about real people and real
locations, rather than creating things digitally. Live action videos can showcase a charismatic spokesperson or highlight the people in your office.
Animation – It is a video style made from many still images. When images are played together one after another, they give the illusion of movement. This style is great for depicting something that can’t be found in the real world.
Whiteboard video – It is a creative story with pictures drawn on a whiteboard (or something that resembles a whiteboard) by artists who record their artistic process.
Motion graphics video – It is a style of animation that uses text and shapes to communicate, but these types of video don’t usually tell a story. These videos typically add music, sound, and voice-over to convey simple information with energy and power.
Screencast video – It is a digital recording of a computer screen, often containing voice-over narration. It’s a no-frills method of teaching, regularly employed by tech businesses to showcase a software product.
Corporate video – It is usually an umbrella term used to define all video communications used for internal or external corporate messaging. It is basically type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. The main key to corporate video production for any brand is to tell a compelling story in a concise way. A Corporate Video can be used on corporate’s website to introduce its business to potential customers or clients.
Corporate video is often intended for a specific audience rather than the general public. It is targeted towards that company’s core selling demographics or internal employees. A typical Corporate Video includes interviews with key members of staff or the managerial team of your company or organization, as well as showcasing what you do, how you do it and what makes you different and unique to your competitors.
As video becomes a more integral part of a company’s communication strategy, often companies will release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing.
Corporate Video Production companies leverage a company’s marketing material, guidance from their communication director, and content specific copy to produce a corporate video. The time and scale of a corporate video production can vary greatly based on complexity and messaging. Some corporate videos may use only minimal crew and basic equipment, while others elect for higher quality content and contract with corporate video production specialists whose core focus is on creating B2B corporate video content.
The corporate video production process usually involves the following stages:
- Project initiation, budgeting and creation of statement of work.
- Pre-production – planning may include script writing, storyboarding, casting, location scouting, and scheduling.
- Video production, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters.
- Post-production and video editing – the filmed (live action) footage is edited together. This may also include recording an audio voice-over, adding graphics, composing a music score or soundtrack, and including 2D/3D animation sequences with the finished video.
- Final delivery and website integration.
Below are the few Types of Corporate videos and the usage of them:
- Staff training such as instruction and safety videos
- Company promotional/brand videos
- New product or service online presentations
- Product features and benefits explainer video
- Client and customer testimonial videos
- Event Videos such as a new product launch or conference
- Trade show coverage
- Live and on-demand webcasting
- Technology and product demonstration videos
- Animation Video
- Promo Video
- Live Streaming Video
- Walkthrough Video
- Drone Video Filming
Video content has become a significant ranking factor for search engine optimization from search engines such as Google, Yahoo and Bing and as a result more companies are electing to create corporate video content for their websites.